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Prodajna strategija in prihodnost AR

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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a alfa_samec » Sr Maj 03, 2017 8:43 am

Podatki prodaje in 1. registracije za Slovenijo marec 2017:

MiTo: 0
Giulietta: 24
Giulia: 3
Stelvio: 2
4C: 1

Skupaj marec 2017: 30
Primerjava marec 2016: 5

Skupno prodanih in 1. reg. vozil v Slo jan-marec 2017: 50
Skupno prodanih in 1. reg. vozil jan-marec 2016: 12

Podatek za prodane Giulie v jan-marec 2017: 11 komadov. Predvsem zanimiva je relativno visoka prodaja Giuliette.

Edit: vir: http://www.ads-slo.org/statistika-prvic ... anih-vozil
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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a bvogri » Pe Maj 05, 2017 3:55 am

Sam pri nas so izgleda res totalno nesposobi za prodajo Giulije :roll: ](*,) Škoda... Na drugi strani pa konkurenca miga na polno.

Je pa res zanimiva prodaja Giuliette :-k
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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a alfa_samec » Pe Maj 05, 2017 7:32 am

Niti ne, ker je realen cilj za prodajo na letni ravni okoli 25 avtov na našem trgu in to bodo sigurno dosegli.
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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a alex146 » Sr Maj 17, 2017 12:14 pm

Prodaja avtomobilov v EU aprila upadla, v Sloveniji raste

Največji upad so zabeležili v Veliki Britaniji, in sicer za petino. Med avtomobilskimi znamkami je največja rast uspela Alfi Romeo – aprila je bila skoraj 50-odstotna.

https://avto.finance.si/8857027/Prodaja ... niji-raste
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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a marinaio » Pe Avg 04, 2017 5:25 pm

Da malo osvežim temo.
Po zadnjih informacijah/novicah bodo naslednji prihajajoči modeli SUV razreda E in manši SUV v rezredu Giuliette, za tem še limuzina E-segmenta in kasneje Giulietta.
Druga varjanta, ki se je pojavla je E-SUV in limuzina E-segmenta in kasneje manjši SUV, ki naj bi bil za osnovo Giulietti, predvidena najprej leta 2019.
Se je pa pojavila slika testne kamuflirane Giulie na IT avtocestah, kaj se dela nisem našel informacij.

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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a alex146 » Po Avg 21, 2017 12:33 pm

Fiat Chrysler tarča kitajskega podjetja Great Wall Motor


Kitajski avtomobilski proizvajalec Great Wall Motor namerava z ambiciozno ponudbo kupiti italijansko-ameriškega proizvajalca Fiat Chrysler ali vsaj del podjetja, poroča francoska tiskovna agencija AFP. Posel bi bila velika pridobitev za kitajsko avtomobilsko industrijo, a utegne naleteti na neodobravanje ameriškega političnega vrha.

"Naš namen je nakup," je za AFP povedala predstavnica podjetja Great Wall Motor, ob tem pa ni želela komentirati, ali gre za prevzem celotne družbe Fiat Chrysler ali za eno od njenih znamk. Ameriški spletni portal Automotive News je poročal, da je predsednik kitajskega podjetja Wang Fengying v spletnem sporočilu zapisal, da nameravajo kupiti znamko Jeep, ki je del italijansko-ameriškega koncerna. Predstavnica podjetja pa je za AFP še povedala, da namero o nakupu Fiat Chryslerja jemljejo skrajno resno. Dodala je, da predviden nakup ustreza njihovim razvojnim načrtom in strategiji globalizacije podjetja. (STA)
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Re: Testi in splošno o Giuliji

OdgovorNapisal/-a ZRow » Sr Okt 18, 2017 12:07 pm

Alfa Romeo, Maserati production cut after China sales blow

Andrea Malan
Automotive News Europe
October 18, 2017 09:20 CET

TURIN -- Fiat Chrysler Automobiles has cut production at Italian factories building Alfa Romeo and Maserati cars after new Chinese import rules hit sales, according to union sources.
Sales of Alfa Romeo and Maserati vehicles have fallen significantly in China since authorities introduced new rules on relationships between dealers and carmakers, FCA told unions. Among other changes, the new regulations ban automakers from imposing stock on dealerships.
According to the FIM and FIOM unions, FCA has imposed these production cuts:
• The production line for the new Maserati Levante SUV at FCA's plant in Mirafiori, Turin will shut for two weeks between October and November.
• Production of the Alfa Romeo Stelvio SUV and Giulia sedan in Cassino, central Italy, has been reduced to 265 cars per shift from 300 this month. This follows production stops on four Fridays since mid-September with a loss of more than 2,000 units.
FCA declined to comment on the cuts.

Chinese shipments of the Giulia and the Stelvio - which started this spring - have fallen significantly after a brisk start, data from market researchers JATO Dynamics show. Alfa delivered to 1,006 Stelvios to Chinese dealers in June, 2,666 in July and only 227 in August. Maserati followed the same pattern, shipping an average 350 Levantes in July and August, down from a monthly average of more than 800 in the first half.
FCA's sales targets for the Levante, Giulia, and Stelvio may have been too high, according to Felipe Munoz, Global automotive analyst at JATO Dynamics market researchers.
Alfa Romeo will sell between 130,000 and 140,000 units in 2017 based on sales to date, he said. These may not meet the target but it is still "an excellent result," Munoz said.
FCA CEO Sergio Marchionne said earlier this year that Alfa Romeo will sell 170,000 vehicles this year including the Giulietta sedan, Mito small hatchback and 4C coupe and roadster.

Fiat, Jeep cuts

FCA has also been reducing production of the Fiat 500X and Jeep Renegade subcompact SUVs at its factory in Melfi, southern Italy. Despite higher demand in Europe for subcompact SUVs in Europe, 500X and Renegade sales have fallen in the region as more competitors enter the segment.
Workers at the plant have been temporarily laid off for 21 days this year, including 11 days in the third quarter. As a result, production of the two models was down 25 percent in the quarter.
Fiat 500X sales in Europe were down 15 percent to 62,999 through August, according to JATO Dynamics. Jeep Renegade's volume declined 1 percent to 52203, JATO data showed but increased by 0.5 percent to 70,859 in the U.S., according to the Automotive News Data Center. FCA exports 55 percent of Melfi's Renegade production to the U.S. Fiat 500X’s U.S. sales fell 38 percent to 5,237. U.S. sales represent 10 percent of the model’s total volume.
Overall production at FCA's plants in Italy increased by 3 percent in the third quarter. According to FIM. Output was up 60 percent at Cassino, boosted by the launch of Stelvio and full production of the Giulia, which was in a ramp-up phase in 2016.


Mi lahko nekdo razloži, kako je lahko 130-140k realna ocena za prodajo Alfinih modelov v 2017? Prodaja v Evropi znaša v prvih 9 mesecih približno 66k, v Ameriki komaj 8k. Ekstrapolirano na letno prodajo skupaj ne doseže niti 100k avtomobilov, od kje torej Serđotu in določenim analitikom precej višje številke?
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Re: Prodajna strategija in prihodnost AR

OdgovorNapisal/-a UKi » Sr Okt 18, 2017 5:09 pm

Kreativno računovodstvo.

Očitno prodor na nove trge, kjer je prisotna močna konkurenca ni tako enostaven. Kdo bi si mislil? :-k

Kmalu bodo vodilni možje FCA začeli izjavljati, da je EU trg najbolj pomemben...
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